Unveiling Our New Brand Identity


A new look. A new partner. A new future.


Over the past two years, USBands has been executing a strategy to rebuild, reinvigorate and recharge the organization for the future in service to music educators and student-performers.


In the next step of our evolution, we are excited to reveal a bold and dynamic visual identity to represent our new, forward-looking strategy and become the icon for our future.


Launching in coordination with the landmark, multi-year Conn Selmer partnership, including the Ludwig Musser presenting sponsorship of USBands, the new brand design has elements that express several of the elements of the music and pageantry arts activity, while exemplifying the energy and excitement of opportunity and innovation.


The design was created with an eye for the unique position USBands holds within the scholastic music community as facilitators of high quality and accessible performance and educational events for marching bands in the fall, color guard and indoor percussion in the winter, concert festivals in the spring and educational events for students, educators and adjudicators in the summer.


The commitment to excellence continues also to the operations of USBands as directors, adjudicators, event staff and stakeholders will notice new updates and features to the USBands website functionality in the coming weeks and months as we lead up to the 2022 USBands fall marching band season.


For more information on how you can participate as an educator, adjudicator or event staff with USBands, please visit usbands.org.

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